Fulcrum — Internal

Website Clarification Survey

A handful of open questions came up while working on the website that need input from the team before we can finalize copy. Answers are anonymous — just say what you think. Skip anything you don't have context on.

Pricing & RTF structure

1. What is the final RTF pricing structure — 4-packs, 12-packs, single sessions, or a monthly rate?

2. Does the Experience Plus price stay at $197, or does merging it with RTF change that number?

3. What exactly is included in Experience Plus after the RTF merge — still 2 one-on-ones + 1 RTF session, or does RTF 2.0 change that composition?

4. What’s the exact language we commit to for the trial timeline — "up to two weeks based on qualification," "a personalized plan to get you started," or something else?

One-on-one bundle

5. Do we publicly list the ~$650/month price, or keep it conversation-only (revealed during the sales process)?

6. Are we comfortable with personal training pricing not being listed at all — purely conversational — or does it need some minimal presence somewhere on the site?

Trial structure specifics

7. Walk through the exact Session 2 logic — is it always an RTF program review, or does it branch (RTF review if cleared for small groups, pushed to end-of-trial if cleared for teams)? Needs to be simple enough to explain in one paragraph.

8. Timeline: is RTF 2.0 ready now, or should website changes wait until that's live so the site doesn't promise something ops can't yet deliver?

HYROX

Separate meeting, flagging now.

9. Does the /hyrox page claim anything — like a dedicated training floor — that isn't accurate, given the prospect (Eric) turned away who wanted sled/rower/SkiErg access?

Scope of service

10. For clients with physiological/neurological issues outside our scope — is there a referral pathway, and does the site need language to set that expectation up front, or is this purely an intake fix?